It is a well-known fact that very few people look at the second page of search results. This has even spawned memes and jokes. But there’s a kernel of truth to that. Around 75% of people never look at the second page. Therefore, ranking on the first page is crucial for getting your business in front of as many eyes as possible.
Since being listed on the first page is so valuable, the competition is consequently great. To be frank, ranking on the first results page for popular keywords takes years of work and investment. Industry juggernauts have endless advertisement funds and are likely to corner the most profitable keywords.
This shouldn’t discourage you if you have a medium or small-sized business. SEO can be a profitable avenue for your investment and drive traffic to your business. But only if you know the tips and tricks behind making the latest Google update work for you.
1. Find Your Niche
Let’s say you have a business. You might be specialized in a very broad field, for example, you do exclusively SEO consulting within the broader field of E-Marketing. This is a good starting point, but you need to be even more specific.
You are not very likely to rank first on âSEO consultingâ, because the market is already saturated. Instead, find something within that field that is your strong suit. For example, you could do âSEO consulting for small businessesâ.
You can see that this is a so-called long-tail keyword. It will have less traffic than the broader header keyword, to be sure. But in the long run, this might even be an advantage for your google ranking . More specific keywords are proven to have better conversion rates, even if the traffic is a bit slower.
2. Select Your Keywords
Pick out keywords that your customers are likely to search for. A good way to approximate what those terms could be is to look at your competitors. Try to pick out common enough questions and topics that you are sure will get potential customers to your page.
There are also several software solutions, notably Google’s Keyword Planner, that help you with this. You essentially have to find a set of keywords that fit your niche, have solid traffic, and aren’t too heavily contested.
By taking this approach you can rank for these âsmallerâ keywords and gain some traction.
3. Optimizing Your Content
Once you have your keywords, it’s time to implement them, so to speak. It used to be that spamming the keyword as much as possible was the way to go. The algorithm has changed, and tactics now are much more subtle.
Incorporate your keywords into useful content. In many cases, less is more, when it comes to the number of times you mention it within that content. Boosters, however, do exist.
Boosters are ways to increase your optimization in smaller ways. For example, including your keyword in headings. Adding your keyword to the page URL is a popular one as well. For good reason, too. Because a URL with a keyword is more legible and memorable, you are also likely to get shared more.
4. Produce Content
Don’t let the content on your page grow old. Keep producing relatable quality content that incorporates your keywords. The longer you keep at it, the likelier it is you will get recognized by the algorithm.
A word of caution here is not to produce content for content’s sake. Try to come up with possible issues and topics that revolve around your keywords. Then, create the content that tackles those issues while bringing you closer to that 1st page on Google.
5. Get Backlinks
You can read a more in-depth exploration of backlinks here. But, suffice it to say that the more various reputable sites link back to your content, the likelier you are to get featured on the first page.
This can be a little tough to achieve but keep at it. Try to get into a few rundowns of reviews, sign up for services such as Yelp or Google My Business. It will take some time but will boost your chances greatly.
There are many more steps you can take to get better website rankings, but these are the most important ones. If you follow these steps diligently, you will be coming up in searches in no time at all.